Planning: Artist image

As a group, the song choice we decided to finalise our music video falls under both club and dance genre categories. Below are some of the conventional traits that fall under this genre and that we will be cooperating into our music video whilst presenting our artist.

The forms in which our artist will be represented to the audience:

-Careless
-Assertive 
-Confident
-Angry
-Robotic                                    
-Unpredictable 
-Outspoken
-Brave
-Fighter
-Powerful
-Determined 



The morals and values of the artist:

-Being himself

-Having an interest in the opposite sex

-Wants to do something different in his life

-Wants to be something more

-Represents reality in every aspect of his life



Media perception: 

- Angry image

-Relatable by audience 

- Physically unstable boyfriend

- Stressed








Whilst representing our characters we will also involve popular theories. Firstly, I will ensure that we use Goodwin's theory as we will have many close up of the artist to enhance his star image and for him to build a better connection with the audience members. We will ensure the artist is also presented with popular culture as he will have modern fashionable clothing. Finally we will also include Dyers theory briefly as we will ensure the artist is good-looking in order to appeal to the audience.

A reflection existing artist which influenced our artist is Eminem. This artist is mostly angry in his music videos as well as his lyrics, he's realistic and most of all he's unpredictable. Moreover, I believe the way Eminem dresses fits in well with the club/ dance genre. He looks very ordinary unlike the pop genre where everyone is trying to look as good as possible to stand out, this is why I believe my artist influence was chosen wisely as it fits the personality that we want to create.


Moreover, I believe using Eminem as an influence for our artist will help us gain great success within the media. He's very unique and therefore i think this is the key reason why he stands out the most. He is commonly presented with dark coloured clothing with a lot of low-key lighting which we happen to be thinking about whilst presenting our character as this links in with the themes and narrative of our music video song choice.




*IMAGE OF OUR ARTIST*

Name: Troy

Age: 19

Ethnicity: Mediterranean

Gender stereotype: Aggressive, careless, assertive.

Costume: Dark, comfortable, gym wear  

Hair and make up: Casual to fit the themes of the song, no effort put in as he's supposed to look rough at the gym

Body language & Facial expressions: Stern, robotic, stable

Represented as: A typical dominant boyfriend, controlling, bad temper

Role within the music video: Artist, boyfriend.