Wednesday, 17 December 2014

Research: Analysis of advert conventions

A magazine advert is a form of print medium that is used to sell and market a product. in the case in which we are focusing it is a music single or album.
Purpose:
  • A marketing tool that accompanies a singles/albums release.
  • Provides visuel information about the artist and the album.
  • Display key information such as main song,after songs, where its available.
  • Creates, adopts or feeds into the represntation of the 'star image'
  • Appeals to the intended target audience.
  • Buy into artist lifestyle and ideas.

Impact:
  • To attract the target audience into purchasing the product.
  • Attracts a wider audience.
  • Reveals key information about the artist 
  • Audience to feel a stronger relationship with the artist.
Conventions: A magazine advert carries various conventions including:
  • Main image
  • Title of album
  • Artist name
  • Features of the song such as the song list
  • Audience infprmation if neccesary e.g. parental advisery 
  • Key dates
  • Availibility ( E.g. itunes )

What to identify:
  • Main image
  • Star image - Dyers theory
  • Colours
  • Sub-images
  • Typography
  • Layout
  • Artis and label information

1 comment:

  1. Sezer, the purpose of the advert is well stated and the conventions identified.

    To improve;
    -you need to show an analysis of existing products

    ReplyDelete