Oasis Academy Hadley
5 South Street
EN3 4PX
Benjamina.Kilembe@oasishadley.org
Date: 11/12/2014
Album Title/artist: ‘A Fresh New Beat’ by Luiz
Project Manager: Benjamina Kilembe, Khaled Jaffer and Sezer Karaman
Release Date: 20th January 2015
Product Overview:
Luiz is an American DJ who started his career from performing in local clubs and bars. As his reputation grew, he started playing bigger venues and got more and more recognized. One day the studio director for Universal witnessed his raw talent and decided to sign him to their record label. From here, he started to DJ on tracks for artists like Usher and Basement Jaxx. This then enabled him to expand his reputation and name on the DJ scene. When performing in front of large audiences it enabled people to know what his music was about and he then developed his own fan base. Luiz then took this new found fame and started DJing at big club events globally, like in IBIZA, MALIA and MARBELLA. Due to the international fame on the club scene, there is definitely a demand for his new album release.
Album Title/artist: ‘A Fresh New Beat’ by Luiz
Project Manager: Benjamina Kilembe, Khaled Jaffer and Sezer Karaman
Release Date: 20th January 2015
Product Overview:
Luiz is an American DJ who started his career from performing in local clubs and bars. As his reputation grew, he started playing bigger venues and got more and more recognized. One day the studio director for Universal witnessed his raw talent and decided to sign him to their record label. From here, he started to DJ on tracks for artists like Usher and Basement Jaxx. This then enabled him to expand his reputation and name on the DJ scene. When performing in front of large audiences it enabled people to know what his music was about and he then developed his own fan base. Luiz then took this new found fame and started DJing at big club events globally, like in IBIZA, MALIA and MARBELLA. Due to the international fame on the club scene, there is definitely a demand for his new album release.
The Album concept:
What is it?
We want to create an album cover that best represents Luiz star image in order to pull in a variety of different audiences from the international Club scene. We want to create something that will appeal to our audience and also that will reflect the genre we are making our music video for, ‘Revolution’. The album will be a very chilled club album appealing to those who love to drinking and partying. We are creating this album as we hope to one day boost Luiz’s star image: this in turn will boost our chances of having a music video on the top 10 charts.
What are we doing it?
Luiz’s debut album will have to bring success to an international audience and the digipak creation will help in order to do this. The art work on the album cover will be crucial in our success. The consumers should be able to understand the values and ideologies as well as the themes the artist is trying to portray. The pictures, typography and backgrounds will allow us to communicate visually to our audience. The theme of the album which is ‘getting over a break-up and moving on’ will allow the consumer to understand the Club genre, without even having to listen to the music.
Comparable products
- David Guetta
- Calvin Harris
What is the reaction we want?
We want the audience and the consumers to feel like they can understand the artist and enjoy his music to live their lives and get over their problems. The target audience should be able to build and develop a relationship that is different from other artist as this one is about getting to know your true self.
How will we know it worked?
We will know if our album was successful from the sales. We will compare these alongside our sales figures to enable us to see if our album was a hit. Following on, we will be hosting a focus group to allow fans and consumers to look at our first drafts and give us there feedback on our album designs. From there criticism we will know ways in which we can improve.
Luiz campaign dates:
Press campaign: 8th January 2015
TVC Launch: 10th January 2015
Album Release: 14th February 2015
We want the audience and the consumers to feel like they can understand the artist and enjoy his music to live their lives and get over their problems. The target audience should be able to build and develop a relationship that is different from other artist as this one is about getting to know your true self.
How will we know it worked?
We will know if our album was successful from the sales. We will compare these alongside our sales figures to enable us to see if our album was a hit. Following on, we will be hosting a focus group to allow fans and consumers to look at our first drafts and give us there feedback on our album designs. From there criticism we will know ways in which we can improve.
Luiz campaign dates:
Press campaign: 8th January 2015
TVC Launch: 10th January 2015
Album Release: 14th February 2015
Good work here. Your creative brief outlines your ideas and visions for an album cover that will designed to promote the new artist Luiz. Some key areas are well discussed such as audience and key dates.
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