Research and planning digipak: Drafts of digipak

I believe that the drafting process was extremely important. Drafting allowed me to experience various styles whilst in the construction process to finally find and create the final product which would be conventional to our chosen genre (Dance).  Moreover, it enabled me to receive vital feedback from my teacher as well as the audience to put the improvements into process in order to meet the targets and expectations set by the audience as our main objective is to appeal to our target audience.

Within the process of drafting we created two adverts. From the feedback from our first advert we were able to identify that it was not going to appeal to our target audience and create success as we expected. We also decided that it wasn’t conventional to the dance genre.

In total 3 drafts had been created for the digipak in order to get all the correct information gathered together and ensure that the combination of all the pictures were consistent and appealed to the audience.


Draft number 1

The good points:

• Contains some of the information needed
  
  
  Improvements:
  
  
  • No clear representation of artist image
  
  
  • Do not use images from the internet
  • The use of typography isn’t conventional to the chosen genre
    
    
    • Add more key information
   
  
  
  
  Draft number 2:

The good points:

• Artist image is clearer

• consistency in the images

• Contains all the information needed
  
  
  Improvement:
  
  • Black box needs to be removed on front cover
  • Editing on the front cover isn’t clear
  • The front and back cover don’t complement each other
  
  

For our final product we had to ensure that our digipak contained all the key information such as the images of the artist, the track list, a barcode, the artist name, the album name and the name and logo of the record label