Research and planning advert: Drafts of advert

I believe that the drafting process was extremely important. Drafting allowed me to experience various styles whilst in the construction process to finally find and create the final product which would be conventional to our chosen genre (Dance).  Moreover, it enabled me to receive vital feedback from my teacher as well as the audience to put the improvements into process in order to meet the targets and expectations set by the audience as our main objective is to appeal to our target audience.

Within the process of drafting we created two adverts. From the feedback from our first advert we were able to identify that it was not going to appeal to our target audience and create success as we expected. We also decided that it wasn’t conventional to the dance genre.

Draft number 1

The good points:

• Availability and other information is evident

• The name of the album stands out well

• The structure and layout looks more professional

Improvements:

• The typography isn’t conventional to the genre

• The use of colours isn’t conventional to the genre

• Editing uses takes away the enhancement on the artist image

The good points:

• The key information such as the album name, artist name etc is clear for the audience to see

• Artist image is represented

• Use of editing is conventional to the genre

• Use of colours and location is more appealing

Improvements:

• Increase the side of text
  
  
  • Include key singles
  
  
  • Include artist name
  
  
  For our final product we had to ensure our advert consisted with all the key information such as the artist name, album name, release date and some key singles that is evident within the album.