Diverse music videos are from a different genre of music, as they do
not appeal to mainstream conventions of music video making. Moreover, they also
don’t tend to follow Goodwin’s theory of music videos as they appeal to a niche
audience, which generally do not follow the eight characteristics. The videos
are used to express the artist and directors creative and unique ideas. Finally
the videos are often concept based therefore they show no relationship with the
lyrics.
Advantages
of diversity within
music videos:
•Memorable videos that are
individual
• Gives the artist an intellectual
sense
•Abstract comes to life
Disadvantages of diversity within music videos:
•Limited target
audience
•No relationship
built with artist to audience
•Some of the
audience may find certain videos too bizarre and lose fans
Chris Cunningham is a British music video director and video artist. He
was born in Reading, Berkshire in 1970. Chris Cunningham often works with the
same types of artists and his work is very recognizable as he uses the same
style throughout.
He
generally works with the same style, breaking the common forms and conventions
of nearly all of the music videos produced today. Using ‘disturbing’ images and
content, which has never been shown in this way before. However, it can turn
some viewers away
Cunningham has primarily directed music videos for
ambient music and electronica arts such as Autechre and Aphex twins.
Other artists:
•
Bjork - All Is Full Of Love (won multiple
awards including MTV music video awards for 'Breakthrough Video' &
nominated for a Grammy for 'Best Short Film Music Video
•
Aphex Twins - Come To Daddy,
Flex and Window Licker which won 'Best Video' at the BRIT Awards 2000.
•
Madonna - Frozen (international hit
and won award for Best Special Effects at 1998 MTV awards
The music video ‘Come
to daddy’ By the Aphex twins
displayed an extremely weird, horrid and controversial image as the characters
were disturbing to view and even turned some viewers away.
Started well and Cunningham's work explored well, however this post clearly is not finished.
ReplyDeleteTo improve;
-bullet point general ideas of Cunningham's work
-Gondry: include three videos he has created, brief analysis. His credentials in the music industry. Conventions of his work. Opinion of his work.
-Advantages and disadvantages: of diverse music videos on the industry and audience
-Conclude – what have you learnt and ideas forming? Will you make or include features of diverse videos? Yes, no – why.