Research: Music Video Channels

Music videos represent a very important part of the music industry, there are even artists that owe their careers to their music videos. Music videos have become a venue where music artists are given a chance to impress the public, not with just their vocal talent but also with their appearance or moves (dancing). In addition, most people become an instant fan because of the imagery provided by the artist’s music video and go into deeper research about the artist and the music they create. Furthermore, music channels are important because it offers audience a wide range of variety depending on the genre of their choice. Finally it allows the audience to not only listen to their favourite songs but to also now see them performing through music channels.

Examples of popular music channels:

• MTV
• MTV Base
• MTV Hits
• MTV Rocks
• MTV Dance
• MTV Classics
• MTV live
• The Box
• Flava
• Kiss Tv
• Clubland
• Channel AKA
• Vevo

Advantages of music played on music channels:

• Can lead to an increase in downloads

• Popularity can increase for the artist (Growth) 

• Satisfies the audiences demand

• Increase marketing and promotion

• Directly appeals to its target audience.

MTV has done a create job within the industry as they are able to appeal to difference audiences which enables them to dominate the music industry. The verity of music channels provided by them enables to capture attention from lots of difference target audiences as they provide shows such as: Mtv cribs, My sweet 16 etc. Furthermore the separate music channels are easily accessible as the audiences are able to identify what songs take place on the different channels.

Music videos have proven how essential it is to an artist’s success. It is now considered as important as the song itself. There are artists and their songs that have become extremely popular and well known due to their music videos. Music videos also enable to increase the artist’s fan base as they get extremely excited for the announcement of the music video day release for the artist and begin a countdown. Therefore, music video channels take a huge part with the bond between the artist and the fans, as they are able to connect and expand through music channels.    



Under represented music channels within the industry:

• Folk
• Rap
• Jazz
• Indie
• Country
• Religious music

Music channels and synergy to appeal to the audience

There are now a verity of different ways in which music channels can be consumed such as: TV, Internet and through social networking websites. Some music and film’s merge together through the soundtrack they use. For example, Adele's song, 'Skyfall' was used as the soundtrack to 'James Bond: Skyfall' this promoted both the film and the artist which benefited them both in various ways such as sales, growth and popularity.