Planning: Artist image

As a group, the song choice we decided to finalise our music video falls under both club and dance genre categories. Below are some of the conventional traits that fall under this genre and that we will be cooperating into our music video whilst presenting our artist.

The forms in which our artist will be represented to the audience:

-Careless
-Assertive 
-Confident
-Angry
-Robotic                                    
-Unpredictable 
-Outspoken
-Brave
-Fighter
-Powerful
-Determined 



The morals and values of the artist:

-Being himself

-Having an interest in the opposite sex

-Wants to do something different in his life

-Wants to be something more

-Represents reality in every aspect of his life



Media perception: 

- Angry image

-Relatable by audience 

- Physically unstable boyfriend

- Stressed








Whilst representing our characters we will also involve popular theories. Firstly, I will ensure that we use Goodwin's theory as we will have many close up of the artist to enhance his star image and for him to build a better connection with the audience members. We will ensure the artist is also presented with popular culture as he will have modern fashionable clothing. Finally we will also include Dyers theory briefly as we will ensure the artist is good-looking in order to appeal to the audience.

A reflection existing artist which influenced our artist is Eminem. This artist is mostly angry in his music videos as well as his lyrics, he's realistic and most of all he's unpredictable. Moreover, I believe the way Eminem dresses fits in well with the club/ dance genre. He looks very ordinary unlike the pop genre where everyone is trying to look as good as possible to stand out, this is why I believe my artist influence was chosen wisely as it fits the personality that we want to create.


Moreover, I believe using Eminem as an influence for our artist will help us gain great success within the media. He's very unique and therefore i think this is the key reason why he stands out the most. He is commonly presented with dark coloured clothing with a lot of low-key lighting which we happen to be thinking about whilst presenting our character as this links in with the themes and narrative of our music video song choice.




*IMAGE OF OUR ARTIST*

Name: Troy

Age: 19

Ethnicity: Mediterranean

Gender stereotype: Aggressive, careless, assertive.

Costume: Dark, comfortable, gym wear  

Hair and make up: Casual to fit the themes of the song, no effort put in as he's supposed to look rough at the gym

Body language & Facial expressions: Stern, robotic, stable

Represented as: A typical dominant boyfriend, controlling, bad temper

Role within the music video: Artist, boyfriend.

Planning: Questionnaire and graphs

This questions feedback helped me identify what themes my target audience believe should be used within my music video. This was a very effective response as I am able to think more imaginatively in what else I can include to satisfy my target audience.

Similarly, this key piece of feedback will also help me produce an effective music video. The purpose of this question was to see how many characters the audience members prefer to see within the video, this helped to clear any confusion in our heads as we also didn't want to confuse our audience with too many different characters taking place in the music video.

The feedback from this question allowed us to reconsider the age of the characters that will take place within the music video, I believe this is very essential as the characters should be appealing to the target audience as they're likely to build a connection with them.

Lastly, this question was also a key piece of feedback for us to use as we got a brief idea of what our audience specifically wanted to see within the music video. Overall, I believe that gathering feedback is an essential tool when it comes to planning as it determines your success which is resulted by your target audience.

Planning: Advert information

Planning the information that will be used on my magazine advert is essential as it enables the viewers to be aware of the information that would be on in the advert. Also as i have knowledge of what it may consist of to come up with final information to finalise our ideas is better and allows our productivity to flow much easier through my group and I. Also this makes us more organised and makes our production team more efficient. It is also important to contain as much information as possible to ensure that we have everything listed.

Artist name:

-Luiz

Album name:
-A fresh new beat
(Signed to universal studios)

Key Singles:
-It’s about us
-Revolution (Most important)

Album release date: 
-27th January 2015

Parental advisory: 
-Yes

Typography:
-Sketchy, urban look

Available for download:
-Spotify
-Itunes
-Amazon 

Research: Analysis of advert conventions

A magazine advert is a form of print medium that is used to sell and market a product. in the case in which we are focusing it is a music single or album.
Purpose:

• A marketing tool that accompanies a singles/albums release.
• Provides visuel information about the artist and the album.
• Display key information such as main song,after songs, where its available.
• Creates, adopts or feeds into the represntation of the 'star image'
• Appeals to the intended target audience.
• Buy into artist lifestyle and ideas.

Impact:

• To attract the target audience into purchasing the product.
• Attracts a wider audience.
• Reveals key information about the artist 
• Audience to feel a stronger relationship with the artist.

Conventions: A magazine advert carries various conventions including:

• Main image
• Title of album
• Artist name
• Features of the song such as the song list
• Audience infprmation if neccesary e.g. parental advisery 
• Key dates
• Availibility ( E.g. itunes )

What to identify:

• Main image
• Star image - Dyers theory
• Colours
• Sub-images
• Typography
• Layout
• Artis and label information

Research and planning: Creative brief for advert

Date: 11/12/2014  
Album Title/artist: ‘A Fresh New Beat’ by Luiz
Project Manager: Benjamina Kilembe, Khaled Jaffer and Sezer Karaman
Release Date: 20th January 2015

Product Overview 

Who are they? 

Luiz is an American DJ who started his career from performing in local clubs and bars. As his reputation grew, he started playing bigger venues and got more and more recognized. One day the studio director for Universal witnessed his raw talent and decided to sign him to their record label. From here, he started to DJ on tracks for artists like Usher and Basement Jaxx. This then enabled him to expand his reputation and name on the DJ scene. When performing in front of large audiences it enabled people to know what his music was about and he then developed his own fan base. Luiz then took this new found fame and started DJing at big club events globally, like in IBIZA, MALIA and MARBELLA. Due to the international fame on the club scene, there is definitely a demand for his new album release. 

The Magazine Advert Concept
What is it?
We need aim to create a magazine advert which best represents the artist Luiz's star image which will not only appeal to the target audience but also market and promote his upcoming coming album 'A fresh new beat'. We aim to create a conventional club/dance magazine advert which will appeal mainly to our target audience and also target a wider mainstream audience also. For this task I am planning on using a single main image of my artist 'Luiz' sitting on a sofa slouched thinking about a lifestyle of a successful dj. This will convey his costume and promote his star image enabling me to appeal and encourage the target audience.

Why are we doing it?
The magazine advert will support Luiz's debut album and I believe that the artwork is as important as the artist image and information shown within this advert to help bring success and attract the targeted audience as well as a further audience also. The magazine advert created has to be a clear representation of the Club/dance genre in which the audience will immediately acknowledge what type of music to expect from this artist, as well as this his key singles, especially 'Revolution' will be included.

Consumer
Both females and males from the ages of 14 to 30.
In relation to audience categories my audience will be from the E to C1 class.

What is the reaction I want?
We want the audience and the consumers to feel like they can understand the artist. The target audience should be able to build and develop a relationship that is different from other artists.

How Will We Know It Worked?
We will know if it was successful from the sale targets. We will compare these alongside our sales figures to enable us to see if our targets where hit. If this is met or higher than the target, we will know it was a success. Following on, we will be hosting a focus group to allow fans and consumers to look at our first drafts and give us there feedback. From there criticism we we will know ways in which we can improve.

Sales Target: 250,000

Luiz campaign dates:
Press campaign: 20th January 2015
MTV Launch: 25th January 2015

David letterman promo show: 26th January 2015
Album Release: 27th January 2014

Planning: Digipak information

As a group we planned the contents of our digipak. 

Artist name: Luiz

Album name: A fresh new start

Tracklist:

• Bopping beat
• Get down, get hard
• Revolution
• Plug it in
• Pump up
• Lay and listen
• Live it up large
• It’s about us

Music Institution: Universal

Production Company: A1 Productions 

Parental Advisory: Yes

This has been beneficial so we know as a group what information we need to include in our digipak. We must make sure that we include all this. The tracklist also gave us an idea of the theme of the album.

Research: Creative brief for the digpak

Oasis Academy Hadley 

5 South Street

EN3 4PX

Benjamina.Kilembe@oasishadley.org

Date: 11/12/2014  
Album Title/artist: ‘A Fresh New Beat’ by Luiz
Project Manager: Benjamina Kilembe, Khaled Jaffer and Sezer Karaman
Release Date: 20th January 2015

Product Overview:
Luiz is an American DJ who started his career from performing in local clubs and bars. As his reputation grew, he started playing bigger venues and got more and more recognized. One day the studio director for Universal witnessed his raw talent and decided to sign him to their record label. From here, he started to DJ on tracks for artists like Usher and Basement Jaxx. This then enabled him to expand his reputation and name on the DJ scene. When performing in front of large audiences it enabled people to know what his music was about and he then developed his own fan base. Luiz then took this new found fame and started DJing at big club events globally, like in IBIZA, MALIA and MARBELLA. Due to the international fame on the club scene, there is definitely a demand for his new album release. 

The Album concept:
What is it?
We want to create an album cover that best represents Luiz star image in order to pull in a variety of different audiences from the international Club scene. We want to create something that will appeal to our audience and also that will reflect the genre we are making our music video for, ‘Revolution’. The album will be a very chilled club album appealing to those who love to drinking and partying. We are creating this album as we hope to one day boost Luiz’s star image: this in turn will boost our chances of having a music video on the top 10 charts.

What are we doing it?
Luiz’s debut album will have to bring success to an international audience and the digipak creation will help in order to do this. The art work on the album cover will be crucial in our success. The consumers should be able to understand the values and ideologies as well as the themes the artist is trying to portray. The pictures, typography and backgrounds will allow us to communicate visually to our audience. The theme of the album which is ‘getting over a break-up and moving on’ will allow the consumer to understand the Club genre, without even having to listen to the music.

Comparable products
- David Guetta

 

- Calvin Harris

What is the reaction we want?
We want the audience and the consumers to feel like they can understand the artist and enjoy his music to live their lives and get over their problems. The target audience should be able to build and develop a relationship that is different from other artist as this one is about getting to know your true self.

How will we know it worked?
We will know if our album was successful from the sales. We will compare these alongside our sales figures to enable us to see if our album was a hit. Following on, we will be hosting a focus group to allow fans and consumers to look at our first drafts and give us there feedback on our album designs. From there criticism we will know ways in which we can improve.

Luiz campaign dates:
Press campaign: 8th January 2015
TVC Launch: 10th January 2015
Album Release: 14th February 2015

Planning: Pre-production paperwork

The location recce is as important as the production schedule. This documentation allows everyone who's taking part in the production to have a clear understanding of how to get to the locations which consist within the music video. This includes a route planned out with public transport to get to each of these locations.

The risk assessment is also an important documentation as it allows us to highlight any risks and dangers that could occur within our production and we then can take action to prevent these from occurring and creating a dangerous atmosphere for everyone taking part in the whole production in terms of actors, director etc as well as the people around us. This also includes the locations that we film in.

This documentation is very important as we need to ensure the people who star in our music video know what they'll be doing/ what will take part within the music video. Lastly, it states that we have their consent to be filmed in our music video production.

The production schedule is a very essential, key documentation as it allows everyone who's taking part in the production to have a clear understanding of the times and locations of the places where they need to all attend. This helps to keep everyone organised and ready.

Planning: Location

Deciding locations for our music video required a lot of thinking. We had to ensure the location we decided responded well with the themes and the narrative of the song. We chose these locations as we believe they fit in well with the visuals created inside our audience’s head when they listen to the lyrics. Furthermore, we also made this decision depending on the feedback we got from our audience. The two locations we picked will appeal to our target audience as they can relate to the visuals that take place in those locations.

The two locations that will take place within our music video: 

• The gym
• A bedroom

The reason we choose to use a gym as part of our location was due to the fact that its a very conventional place as many people especially teenagers would go to take their anger out or even just to relax themselves, therefore I believe this was a wise choice.



The bedroom

The reason why we choose this location was that it enabled the audience to get a better understanding of the couples relationship when they were alone. Also, as they would be in their comfort zone in the house we would get their true characteristics on display.